Our Work

Dedicated to you

Fair Pay

What should creators charge? What is everyone else charging? And is that brand actually offering a fair deal?

We want to take some of the mystery out of creator pay through research, benchmarking and greater transparency across the industry.

Creator Protection

When something goes wrong, creators need somewhere independent to turn.
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We want to support creators dealing with difficult contracts, management issues, brand and agency disputes, late payments, unfair treatment, online abuse and exploitative business practices.

We’ll also connect members with specialist professional support when they need it.

AI and Copyright

AI is transforming the creative economy at extraordinary speed.

We want creators to have a voice in what happens next, and to ensure original work is recognised, respected and properly rewarded.

Platform Accountability

Creators have built businesses and livelihoods on platforms they have very little power over.

We’ll work with platforms to push for better communication, greater transparency and fairer treatment of creators.

Better Standards

We want to develop practical, creator-led standards that build trust, protect creators and audiences, and help the industry mature without limiting the creativity that made it successful in the first place.

Ready to Become a Founding Member?

Whether you have 1,000 followers or 1 million, if you’re serious about your work, this is the place for you.

Membership is free for everyone who joins this year, but if you’re interested, you can step up as a founder, and together we can shape what comes next.

Apply for free